HCD and Muhlenberg Team Up for Election Offer

US-based HCD Research has partnered with the Muhlenberg College Institute of Public Opinion (MCIPO) to measure voter sentiment in the run up to the forthcoming fall elections.

The firms will offer the media a way of comparing and trending Americans' perceptions of candidates' responses to key issues during the elections. According to HCD's President and CEO Glenn Kessler, this will involve using the NetClass Politics tool to measure and track the negative and positive social media buzz surrounding the campaigns and political candidates.

Additionally, HCD will use its mediacurves.com web site to test the effectiveness of the candidates' ads. This service is currently used to test Americans' perceptions of popular and controversial media events and ads.

Initial focus will be on the Pennsylvania senatorial and gubernatorial races featuring Toomey vs Sestak and Corbett vs Onorato respectively; the Nevada senatorial race with Reid vs Angle; the Florida senatorial race with Rubio, Crist, Greene and Meek; the Missouri senatorial race with Blunt vs Carnahan; and the California senatorial race with Boxer vs Fiorina.

Web sites: www.hcdi.net and www.muhlenberg.edu .