Cognito Launches PR Profile Service

Global financial services PR agency Cognito has launched a service that enables clients to monitor their media profile and compare themselves to the competition.

Founded in 1999, with offices in London, New York, San Francisco and Los Angeles, Cognito helps clients to position themselves in their chosen marketplace, and manage, raise or change their profile.

Its new Cognito Analytics service gathers and analyzes information from relevant financial media and grades it so that users can see the level and quality of their profile in the market. The service also summarises what is being said about them, and the impact of their news and messaging; and allows comparison against their competitors, on a daily basis.

'All firms have a profile and we are now allowing them to see what it is, how they compare to their competitors and how they can improve,' states founder and CEO Tom Coombes.

Web site: www.cognitomedia.com .