comScore Hires Allisat to Lead International Expansion

US online measurement giant comScore has appointed Wolf Allisat as Executive Vice President, responsible for overseeing international expansion strategy in Europe, the Middle East, Africa and Asia Pacific.

Allisat joins from Omniture (recently acquired by Adobe), where he served as MD, EMEA, and oversaw the European expansion of the web analytics platform.

Prior to this, he served as Director of Sales at data mining and analytics firm digiMine (now AudienceScience), Business Development Manager, EMEA for Lucent Technologies, and Senior Management Consultant for Andersen Consulting (now Accenture). Allisat is a frequent speaker at industry conferences, and speaks German, Spanish and English fluently.

President & CEO, Dr Magid Abraham says Allisat has 'a firm grasp of the unique challenges and opportunities in these regions' and adds: 'His experience and expertise with server-side digital business analytics make him especially well suited to lead comScore's global expansion of its Unified Digital Measurement platform'.

Web site: www.comscore.com .