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Partners Launch Panel of Tech Professionals
Electronics publications and events firm EE Times Group, a subsidiary of UBM, has partnered with semiconductor MR specialist Merrill Research & Associates to launch EE Intelligence, a robust online research panel focused on electronics research.
Aside from its flagship publication, the EE Times Group owns brands including TechOnline, DesignLines and Embedded.com, and runs events for the international electronics community, engaging with more than 1.1 million engineering professionals.
The new panel promises feedback from an invitation-only community of targeted technology professionals and influential electronics and business decision-makers. Research offerings include ad tracking, development and evaluation; conjoint; NPD and concept testing; branding and positioning; customer loyalty and satisfaction; and qualitative spin-off projects.
EE Intelligence is a full service offering and also includes consulting services from the TMC Group, which specializes in product launch strategies, development and testing of product positioning and branding strategies.
David M. Schneer, co-founder and General Partner of Merrill Research & Associates, says of the partnership: 'we are offering the electronics industry custom primary research using cutting-edge online technology that will help them make critical business decisions.'
Merrill Research & Associates was founded in 1986 and is headquartered in San Mateo, California, with global partners in France and China.
Web sites are at www.eeintelligence.com , www.merrill.com and www.techmcg.com .
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