Bazaarvoice Adds 'Social Commerce' ROI Tool

US word-of-mouth specialist Bazaarvoice has launched a solution that enables marketers to measure ROI for spend on social media, linking it to revenue and bottom line.

Austin, Texas-based Bazaarvoice offers outsourced technology, analytics and expertise to help companies enhance the online shopping experience with related social media applications, which are therefore known as 'social commerce'.

Last August, the company launched Social Network Accelerators; a system which integrates with networks like Facebook and Twitter to distribute user-generated content and engage customers, while enabling retailers to determine how and when content is displayed on the social network.

The firm's new 'Social Commerce Insights' web analytics solution has been developed to uncover and measure the contribution of customer conversations at every stage of the purchase path.

'With Social Commerce Insights, we're helping our clients drill into the ways that social commerce impacts their bottom line,' states founder and CEO Brett Hurt. 'Marketers will now gain absolute proof of how their social commerce investment impacts the actual purchase path and the bottom line - and not simply invest resources in social media with limited insight on what they get in return.'

Web site: www.bazaarvoice.com .