Added Value Hires Former Moët Client in France

In France, brand development and marketing insight consultancy Added Value has appointed former Moët Hennessy client Mark Whiting as a Director.

Whiting joined Hennessy in 2001 as Consumer Research Manager, before assuming the role of Director of Marketing Intelligence at Moët Hennessy in 2004.

Before this, he worked at Gallup Poll, Research International, and TN Sofres, as well as in the research department of the Financial Times. He began his career with MORI.

In his new role, Whiting will be based in Paris, where he will apply his knowledge of luxury brands to other categories, particularly where emotional connections between brands and consumers are at play.

'I'm delighted to welcome someone of Mark's extraordinary breadth and depth of knowledge to Added Value,' states Jonathan Hall, CEO of Added Value France.

Web site: www.added-value.fr .