Ipsos Vantis Hires Giusto for Technology Innovation Role

Ipsos Vantis, the global group's product innovation division, has appointed Randy Giusto as Senior Vice President in its technology business.

Clients work with Ipsos Vantis to test ideas, predict demand, optimize features and pricing, and assess the return on marketing investment of new product ideas and changes to existing products. Additionally, the firm offers a database containing 20 years of forecasting validations across a broad range of sectors.

Most recently, Giusto was an independent consultant with his own company, New Digital Café. Before this he spent 14 years at global research firm IDC, latterly as Group VP and General Manager of Consumer, Digital and Social Media, Mobility and Pricing Research, and managed a 40-person team.

'Randy's extensive experience and expertise in the technology arena fits well with where the market is going and where clients of Ipsos Vantis are seeking research insight,' says Jason Brown, President and CEO of Ipsos Vantis in the US. 'Randy's initial focus will be on leveraging his industry knowledge and connections, and he'll also help develop new research offerings based on the needs of the sector.'

Web site: www.ipsos.com .