Kantar Rolls Out Videolytics Across 17 Partners

WPP-owned Kantar Video has rolled out its Videolytics Platform to seventeen advertising platform providers, publishers and ad networks.

Based in New York, Kantar Video was launched in May to introduce a suite of video measurement and tracking tools.

Currently in private beta, the firm's Videolytics online and mobile video syndication, tracking and optimization platform is combined with attitudinal data from consumer platforms operated by other Kantar businesses. This provides a detailed picture of who is watching what, when, where, and how they are engaging with online video.

The firm's seventeen newly signed-up 'Videolytics Preferred Partners' cover every aspect of the online and mobile video publishing and ad industry. All will integrate the platform into their own systems, to enable advertisers, agencies, and content owners to utilize Kantar Video's analytics.

Partners include video platform and apps firm Ooyala, interactive video app platform 2Cimple, and in-stream video ad networks AdoTube and Tremor Media.

'Our partners are carefully chosen for their dependability, innovativeness, and client focus,' states Bill Lederer, CEO of Kantar Video. 'We expect to work closely together to bring more attention and budget to what we believe is the most captivating and promising of media platforms.'

Kantar Video expects to launch the public beta version of Videolytics later this month.

Web site: www.kantarvideo.com .