ICM Launches Financial Services Advisor Panel

In the UK, Creston-owned ICM Research has launched a financial services panel, made up of participants who are IFAs, financial advisors and 'paraplanners'.

ICM Research is part of the ICM Group, which also includes ICM Direct and Fieldwork UK, and is part of Creston's Insight Division alongside Marketing Sciences, Newvista Research and CML Research.

The ICM Advisor Panel currently includes 300 advisors, who are invited to feed back their views on various aspects of providers' businesses. The panel will grow further in the next few months.

The database behind the panel is driven by ICM-sponsored IFA Promotion, the organization which runs the advice web site www.unbiased.co.uk , promoting the benefits and accessibility of independent financial advice to consumers and businesses.

Although the panel is set up for online research, ICM is also offering a telephone facility, through which participants can donate their £1-per-minute fee to charity.

'The ICM Advisor Panel is an initiative which pays participants well for their time and gives them an additional incentive to become involved through the charity scheme,' states ICM Project Director, Richard Bussy (pictured). 'Our unique database has come through IFA Promotion, which means it is totally up-to-date with every name self-classified and every individual fully opted-in.'

Web site: www.icmresearch.co.uk .