TRA Rolls Out Daily Media Impact Service

US media measurement firm TRA has introduced a daily service which details the impact of TV campaigns on actual consumer purchase behavior.

Launched two years ago, the firm's patented Media TRAnalytics solution currently matches TV data from 1.5 million households with purchase data from 54 million households to create a single source database of around 370,000 households. Investors include Intel Capital, Kodiak Venture Partners, WPP and Arbitron.

The newly launched, free DailyTRA service delivered through the firm's blog, provides daily examples of how reaching the right audience can drive advertiser ROI.

'The goal of the DailyTRAs is to share specific examples that enable the industry to understand that it can now reallocate media placement using actual consumer purchase data to plan, buy and sell media,' explains Chairman and CEO Mark Lieberman (pictured).

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Web site: www.traglobal.com .