Partners Launch Facebook Fan Pulse

In the US, custom market research firm Chadwick Martin Bailey and media agency Brand Networks have developed a solution to help businesses better understand their Facebook fans.

Powered by Brand Networks' Social Survey Facebook platform, the new 'Fan Pulse' tool has been designed to provide a deeper understanding of fans' experiences on a company's Facebook page. Companies can find out more about fans' expectations and preferences by assessing feedback on areas such as Facebook usage behaviors, motivations for becoming a fan, and reactions to potential new ideas.

The firms say that because their solution doesn't require fans to leave Facebook in order to provide feedback, there is an increased likelihood of them participating.

'As the number of people interacting with brands on Facebook continues to grow, our clients have been looking for help in understanding how well their content aligns with their fans' needs', explains Judy Melanson (pictured), VP at Chadwick Martin Bailey. 'Fan Pulse gives our clients' marketing and digital teams the ability to find out more about how well they're doing and what fans want in the future.'

Web sites: www.cmbinfo.com and www.brandnetworksinc.com .