Burson-Marsteller Forms Research-based Subsidiary

In the US, WPP-owned PR giant Burson-Marsteller has launched a new subsidiary called PivotRED, to deliver communications advice based on research and data.

PivotRED is led by former Burson-Marsteller director Andrew Goldberg (pictured), with support from a team of communications specialists based in New York.

The new firm uses a wide range of research and analytics tools to drive marketing and corporate image campaigns in a number of sectors - principally financial services, technology, media and information, automotive and aerospace/defense.

As a full service marketing agency, the company offers a range of services which include research, strategy, media/PR, digital, and advertising. Partners include market research and consulting firm Penn Schoen Berland.

Earlier in his career, Goldberg founded and chaired AGG International, a Burson-Marsteller subsidiary conducting research and trend analysis for clients in sectors including automotive, aerospace, defense and transportation.

'PivotRED will be digitally focused and integrate the full range of communications disciplines,' states Burson-Marsteller US CEO, Pat Ford. 'It has the flexibility to serve clients of all sizes, including the many entrepreneurial small and mid-sized companies seeking expert communications and brand advice.'

Web sites: www.pivotred.com and www.burson-marsteller.com .