Kantar Ups UK Worldpanel Size by 20%

Kantar has increased the size of its Worldpanel in the UK by 20%, to include data from 30,000 households by the end of 2011. The firm has also announced other enhancements to the overall Worldpanel service.

Kantar Worldpanel, formerly known as the TNS Worldpanel, has tracked consumer purchasing and usage habits on a local and global scale for more than 40 years. The service now combines market monitoring, advanced analytics and tailored market research solutions to provide a more rounded picture of purchases and user behaviour.

Recent improvements include the ability to combine data collected on what people purchase with what people consume, which is currently sourced from separate samples. In addition, the measurement of panel members' Internet activity has been improved.

'This expansion will enable us to update our range of services, and at the same time significantly improve the accuracy of our data,' explains Tim Kidd, MD, Kantar Worldpanel UK & Ireland. 'Our ability to explore what consumers and shoppers do and why they do it will be enhanced - allowing our clients to make sound business decisions based on genuine, accurate and timely research.'

Web sites: www.kantar.com and www.kantarworldpanel.com .