comScore Debuts Video Measure in Spain, Latin America

comScore has introduced its online video measurement service in Brazil, Mexico, Argentina, Chile and Spain.

comScore's video measurement product is now available in 16 individual markets, with additional countries becoming available in the near future.

Earlier in the year, the company upgraded its Video Metrix service to split out data for in-stream advertising videos and content videos; and in September, it acquired Dutch web analytics and video measurement specialist Nedstat for around $36.7m.

'Online video viewing has become an essential part of the digital consumer experience in every corner of the globe,' stated VP for Latin America, Alejandro Fosk. 'With online video content evolving from a largely user-generated environment to more professionally-produced content, marketers have the opportunity to utilize this increasingly sophisticated platform to reach and engage consumers.'

Web site: www.comscore.com .