Shoutlet Secures $6m for Social Media Platform

In the US, social media management firm Shoutlet has raised $6m in Series B funding, which it will use to fuel company growth and product development plans.

The Shoutlet platform, which enables companies to manage and monetize their social media communication, includes real-time analytics, widget building tools, Facebook and Twitter management options, and e-mail and mobile marketing solutions, all through a central interface.

This latest investment, which adds to $3.2m in previous funding, has been led by Madison-based American Family Insurance with support from original investors Origin Ventures and Leo Capital Holdings.

'Today's funding announcement will allow us to implement our ideas for social media management at an even faster pace,' states CEO Jason Weaver. 'As we see more and more brands turning to social media as a channel to communicate with their customers, we are excited to be at the forefront, delivering the technology that makes it simple to engage with customers as well as ensuring those engagements are effective.'

Web site: www.shoutlet.com .