Experian Hitwise Launches in India

Online competitive intelligence provider Experian Hitwise has launched in India, to help domestic and international marketers operating in the country improve their online marketing, content development and search tactics.

The firm, which became part of information giant Experian in 2007, reports on more than 200,000 web sites across 119 industries and over six million search terms, based on the anonymous and aggregated Internet activity of an opt-in panel of Indian Internet users across the country.

The firm claims India has the fourth largest Internet population in the world and that by opening a base in the country, it will be able to provide locally-based marketers with competitive intelligence to help them measure their digital marketing activities.

'This launch underlines our commitment to investing and growing our market-leading portfolio of digital marketing services in India,' states Navin Chandani (pictured), MD of Experian Marketing Services for the country.

During the week ending January 1 2011, the firm says Google was the most visited web site in India, representing 11.13% of all Indian Internet visits. In second and fourth position are Google network site and Gmail, while YouTube is the sixth most visited web site in India. This makes Google the most popular group of web sites on the Internet, with approximately 25% of all Indian Internet visits.

Web site: www.hitwise.com .