MarketShare Taps comScore for Enhanced Modeling

In the US, analytics firm MarketShare has partnered with digital measurement specialist comScore to add the latter's search, display, mobile and video data to its modeling capabilities.

Through the relationship, MarketShare says it will be able to offer more specific analysis, and take a more granular approach to helping clients with their marketing decisions.

comScore's aggregated data, which does not contain personally identifiable information, will be used by MarketShare to gain access to all online activity pertaining to a client's web site, online marketing and search activities.

MarketShare's VP of Business Development, William Merchan, said that adding comScore's data to his firm's modeling capabilities will deliver value-added insights, as well as a measure of how online interacts with offline.

Graham Mudd, comScore's VP of Media & Search (pictured), comments: 'Through our in-depth platform of digital measurement and MarketShare's comprehensive marketing insights, we look forward to playing a vital role in helping marketers improve their digital decision-making and enhance the impact of their marketing spend.'

Web sites: www.marketshareinc.com and www.comscore.com .