Ando Media's COO Moves to Arbitron

Paul Krasinski, the former COO of online audience measurement and analytics specialist Ando Media, has joined ratings giant Arbitron in the newly created position of Senior Vice President, Digital Media and Analytics.

Krasinski joined Ando Media in 2008, to oversee new business development including new client contracts, ad agency relationships and general corporate strategy. Prior to this, he worked as VP/General Manager of Westwood One, and Director of Digital Media & Interactive at Great Media. He has extensive experience working with venture capital funds, startups, ad agencies and financial services organizations.

In his new role, Krasinski will be based primarily in Boston, MA, but will spend a portion of his time in the company's Columbia, MD headquarters. His remit will be to lead Arbitron's service development efforts in the 'digital space', working closely with the product, sales and IT teams.

Krasinski will report to Tim Smith, EVP and Chief Strategy Officer, who comments: 'Our customers, and the media industry as a whole, see digital platforms as a key part of their long term growth. Adding Paul to our digital media team will help Arbitron better position itself as a partner in digital audio measurement, and his background in radio and digital media make him the perfect candidate to lead our efforts.'

Web site: www.arbitron.com .