New CEO and Funds for Ad Intelligence Firm Maxifier

In New York, ad intelligence solutions firm Maxifier has appointed Jonathon Shaevitz as Chief Executive Officer. The firm has also secured an undisclosed amount of 'significant follow-on funding' from current investors Eurovestech and Fieldhelm.

Maxifier provides media clients with campaign yield management tools and real-time analytics to help them maximize revenue and online ad operations.

Shaevitz is a serial entrepreneur who has launched seven technology-related companies including InSite Services, a leading SaaS provider to the utility industry, ReCelluar, NCS, and BizTech. He joins with more than 20 years' experience, and most recently worked as a Consultant focusing on helping online publishers monetize their business.

In his new role, Shaevitz is responsible for the company's strategic growth and for managing its global operations across three continents.

'Jonathon is experienced in leading technology ventures through rapid growth phases, and he has impressive credentials in management, business development, product strategy and marketing,' states Jean-Michel Petit, Director of Investments at Eurovestech. 'Maxifier's Board is so confident in Jonathon's leadership that we have injected another significant investment in the company to drive growth forward in 2011.'

Web site: www.maxifier.com .