SiteSpect Launches Web Experience Tool

US-based site optimization technology firm SiteSpect has launched a web and mobile performance solution, which uses behavioral targeting and multivariate testing to improve end-user experience and provide web marketers with better metrics.

SiteSpect's patent-pending technology enables marketers to perform targeting and testing across all sites and landing pages, without having to implement page tags or change a site in any way.

The firm says its new AMPS (Automated Multivariate Performance Solution) speeds up web site performance to improve the user experience while also improving web marketing metrics in the form of increased conversion rates, average order values, and site 'stickiness'.

AMPS not only measures speed, but also performance indicators such as bounce rate, abandonment, and compound metrics that look at multiple behaviors both within and across visits.

'Through our work with web marketers and analysts over the years, we have gained a deep understanding of the relationship between site speed and user behavior,' states founder and CEO Eric Hansen. 'We're excited to offer a productized solution to help site operators gain further competitive advantage in this new arena.'

Web site: www.sitespect.com .