APCO Insight Sets Up Healthcare Research Arm

Washington, DC-based APCO Insight - the research consultancy arm of comms agency APCO Worldwide - has launched a specialized healthcare research division, led by Chrystine Zacherau who has re-joined the firm as Vice President.

The APCO Insight team provides opinion research in health-related fields including pharmaceuticals, biotechnology, insurance and hospitals.

Zachereau (pictured) rejoins the firm after working as Senior Research Manager at opinion feedback firm Behavior Research Center, and as a Senior Research Analyst at AdvancePCS. During her career, she has also worked with research organizations such as Voter News Service, The Marist Institute for Public Opinion, and the Roper Center. She is also a qualified nurse and periodically provides patient care at a hospital in northern Virginia.

'We are delighted to welcome Chrystine back to APCO in this exciting new role,' states President, Bryan Dumont. 'Her extensive experience as both a seasoned research professional and a licensed registered nurse make her an ideal leader of this new research practice, which is built on our team's history of successful work in the health care sector.'

Web site: www.apcoworldwide.com .