EmSense Gears Up with New Hires and Products
US neuromarketing firm EmSense has appointed industry veterans Meinhard Hausleitner, Andrew Kennelly, Lynn Sarnoff and Valerie Gauthier to its market research team, which is led by Chief Analytics Officer Elissa Moses. The firm has also outlined a number of new product initiatives.
San Francisco-based EmSense offers emotion tracking, cognitive neuroscience and analytics, and market research, through its EmGear wireless headset. This uses EEG sensors to measure the electrical activity of the brain, an accelerometer to detect motions and facial twitches, and a heart-rate monitor that can gauge stress rates.
Shopper marketing and retail activation specialist Hausleitner joins as Vice President Market Research from SymphonyIRI, where he managed custom panel surveys and analytics projects. Earlier in his career, he worked for Landor/Young & Rubicam in Europe, RTC, and Coca-Cola.
Kennelly joins as Director of Research from Chevron where he was Global Marketing Research Manager. Prior to this, he was Account Group Director with Millward Brown, in both Atlanta and Shanghai. He has also held senior research positions with Coca-Cola, Burke, Harris Interactive and Yankelovich.
Most recently, Sarnoff was a Senior Partner at Ogilvy, and before this she worked in ad research at J. Walter Thompson, Grey Advertising, Saatchi & Saatchi and MSW. At EmSense, Sarnoff takes up the role of Advertising Research Director.
Gauthier joins as Research Manger, with more than ten years of market research experience gained at GfK, Martin Hamblin and Harris Interactive. She began her career working on consumer studies, before developing a healthcare focus.
‘These new additions to our already stellar team place EmSense at the forefront of best practices and standards in the industry, with the latest advancements in neurometrics and eye tracking technology,’ states Moses (pictured).
In the early spring, the company will be formally announcing the launch of its first in-home neurometrics research panel, new brand performance evaluation metrics, and a major market performance validation study. According to President and CEO Keith Winter, the new offerings will ‘raise the bar for bio-sensory research with respect to the predictive ability of neurometrics and research efficiency.’
Web site: www.emsense.com .