20|20 Adds Webcams to Bulletin Board Product

US-based 20|20 Research has unveiled a new version of its bulletin board platform QualBoard, which now allows respondents to be seen and heard via webcams, activated by a single click.

Produced by the firm's 20|20 Technology Division, QualBoard 3.0 also includes a video editor called EasyClip, designed to enable non-specialists to quickly find and keep key webcam moments, and if required string clips together to produce a video montage. Results can be downloaded to a desktop or dropped directly into a report or PowerPoint.

QualBoard already includes other features such as multiple question types; long-term archiving option 'ForeverFiles'; bulletin board management dashboard QuickView; and QualLink, which allows users to create quant-to-qual hybrid studies.

The firm says that seeing and hearing participants with webcams is a 'game-changer' which adds 'a level of intimacy and depth never before possible with bulletin boards'. According to 20|20 Founder Jim Bryson, 'There are other bulletin boards and asynchronous (not real-time) webcam platforms out there, but none offer webcams plus bulletin board features in one complete package.'

Bryson says client uses for QualBoard 3.0 in beta testing include simple interviewing, concept testing, product testing and the building of video communities.

The online qual software firm was founded in 1986 and its brands include QualMeeting, QualLink, QualAnywhere and QualJournal. It also operates three focus group facilities, located in Miami, FL, Charlotte, NC and Nashville, TN.

The new product is showcased at www.2020research.com/technology-products/qualboard-3-0 .