Luth Reports 'Notable' Growth
San Diego-based data collection, analysis and ethnography firm Luth Research has announced a 50% increase in revenues in 2010 and, in the same period, an additional 47 full time staff.
Luth launched in 1977 and has grown to a company of 200 employees using proprietary technology to help businesses track emerging trends, measure message effectiveness and understand consumers. The company also provides data analysis and litigation research including polling prospective jurors; and integrates survey and transactional data with results from its permission-based online tracking tool ZQ Intelligence to provide clients with a complete digital life story for customers and prospects. In 1999, it launched online research community SurveySavvy.
President and CEO Roseanne Luth states: ‘While 2009 was a difficult business environment, Luth management rolled up its sleeves, managed costs, streamlined operations and heavily invested in innovative products and services to meet our clients’ needs. The actions taken in 2009 helped position Luth Research for exceptional success in 2010.’
Web site: www.luthresearch.com .