Shopper Insight Brand Launches in Australia

US-based Omnicom has integrated its Whybin TBWA Tequila ad agency into its shopper marketing agency brand Integer, which it has launched in Australia with branches in both Sydney and Melbourne.

The renamed Integer Australia will be led by former TBWA Tequilla Head of Activations, Georgia Bruton, who becomes General Manager, overseeing a staff of ten.

Integer's Shopper Marketing offer includes global research data on shopper behaviour, retail insights, and tools to develop marketing solutions for engaging and motivating shoppers.

The information is applied through the Shopper Continuum, a proprietary approach which focuses on communicating with shoppers before they enter a store (Pre-Tail), while they are shopping (Retail) and after they make a purchase (Post-Tail).

Bruton comments: 'We believe now is the right time to put a real focus on a deeper understanding of shopper behaviour for our clients. The introduction of the expertise and passion of The Integer Group allows us to take our expertise to a whole new level.'

Web site: www.integer.com .