Improved Analytics for AK Platform

Data management specialist Aggregate Knowledge has augmented its AK Platform of with a suite of daily reports combining granular audience profiles with impression-level campaign data.

The platform bundles hardware, software, science, tools, reports and services into a single offering similar to a 'trading desk'.

The firm says this is its most scalable and transparent data management platform to date, with capacity for handling tens of billions of data points daily and turning them into actionable insights to optimise content and placement, and target key audiences. Clients can identify 'data waste', audience quality, global reach and frequency, and inventory overlap; and can audit, optimize their data and media channels.

Chief Strategy Officer Pascal Bensoussan says the Platform reports 'deliver deep and actionable insights into audience, media, and creative, enabling customers to see the intersection of all three'.

The company is on the web at www.aggregateknowledge.com .