Twitter Creates Ad Targeting and Follower Analysis Tools

Twitter has developed a system to provide advertisers with the ability to create 'geo-relevant' ads, targeting their audience by geography. The social media giant has also launched 'The Follower Dashboard', to help users analyse their own audience of followers.

Geo-targeting on Twitter, which is based on an aggregate of data that users provide through their tweeting behavior, is now available in 210 US cities, and across more than 100 countries. Twitter says it plans to add more cities and countries during the year.

McDonald's Canada is already testing geo-targeted tweets to promote country-specific products such as peach pie and chocolate-coffee milkshake.

Additionally, through the new 'Follower Dashboard' tool, companies can find out where their followers are, and about their interests and level of engagement. Twitter's President of Revenue Adam Bain comments: 'Now, marketers can understand their audience and react better to that audience by refining their campaigns.'

Web site: www.twitter.com .