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Kantar Media Debuts Syndicated Paid Search Reports
Kantar Media has announced the launch of syndicated reporting on paid search advertising. Billed as an industry first, the service means Kantar now offers 'complete' online ad activity monitoring, including display, video and ad networks.
In conjunction with the activity metrics covering paid search, expenditure allocated, keywords purchased, and the number of clicks keywords receive, Kantar will also be providing attitudinal data.
The syndicated search reporting will be integrated into Kantar Media's Stradegy application, which already provides comprehensive advertising information on 3 million brands across 21 media. It will also provide monthly reporting on paid search activity for Google's US search engine. Historical data from January 2010 onwards will be available for trends and time shift analysis.
Mark Nesbitt, President, Kantar Media Intelligence, said: 'As the first to market with syndicated paid search reporting, Kantar Media Intelligence is now the only source of competitive intelligence that monitors the full array of digital advertising activity and can offer subscribers a single source of insights through a common methodology.'
US spending on online paid search reached $3.4bn in the fourth quarter of 2010.
Web site: www.kantarmedia.com .
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