Apple Recruits for Online Customer Panel

In the US, Apple is recruiting for a new online community of product users called the 'Apple Customer Pulse', through which it will conduct regular product-related surveys to gather market research data.

Apple customers are already being invited to join the new panel, and those who sign up will be asked to provide survey feedback on their product purchases every two months.

The letter of invite states that responses will remain completely confidential, and results will be viewed only in aggregate.

The new Apple Customer Pulse site is being managed by San Francisco-based market research panels specialist Socratic Technologies, which also manages its own database of pre-qualified online research participants (The Socratic Forum), comprised of hundreds of thousands of IT/business decision-makers and technology savvy consumers.

Web sites: www.applecustomerpulse.com and www.sotech.com .