Market Force Rolls Out New Consumer Panel

US customer intelligence firm Market Force Information has recruited 300,000 consumers for the launch of its AnswerForce research panel, developed to tap respondent attitudes and brand awareness as well as identify industry trends.

The firm offers B2B intelligence to retailers, financial institutions, entertainment studios and CPG companies. It measures store-level operations and customer attitudes through mystery shopping, customer feedback, market audits and merchandising services.

AnswerForce is drawn from the firm's existing base of consumers performing mystery shopping, competitive pricing, retail merchandising and theatre-checking services.

Clients will be offered a package including access to the proprietary panel; sampling methodologies; quota management with criteria selection for respondents; a questionnaire design platform with branching and piping; and analytics.

Web site: www.marketforce.com .