Harris Debuts Multi-Platform Mobile Research Solution

In the US, Harris Interactive has partnered with mobile commerce services firm Sybase to launch mobile research capabilities which work across each of the three primary mobile platforms.

Harris says its new solution will extend its ability to reach on-the-go consumers, and will complement its existing Research Lifestreaming social media monitor and its online panels.

'Harris has always been a leader in reaching consumers, using the Internet, social media, and now all three major mobile phone platforms,' boasts Jeni Lee Chapman, EVP at Harris Interactive.

Web sites: www.harrisinteractive.com and www.sybase.com .