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Mystery Shopper Association Finds New President
The European branch of The Mystery Shopper Providers Association (MSPA Europe) has appointed Nigel Cover of Grass Roots as its President for the next two years.
Cover is Executive Board Director and Head of the Performance Measurement and Mystery Shopping arm of Grass Roots, a company which also provides non-research business services such as digital marketing, incentives and event co-ordination.
The MSPA is dedicated to improving service quality and strengthening the mystery shopping industry, and has a global membership of over 330 companies. Speaking at its recent annual conference in Barcelona, Cover said: 'I feel very honoured. My key focus now is to help maximise the professional use of Mystery Shopping amongst clients, providers and mystery shoppers. We will also work to increase knowledge and share best practice around the major issues which directly and indirectly affect mystery shopping, for the benefit of the membership and our market as a whole.'
Web site: www.mspa-eu.org .
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