Ipsos Debuts Documentary-Style Video Reports

In the US, qual and innovation specialist Ipsos Understanding UnLtd (IUU) has launched QualTV, a new report filmed in the style of a documentary reality show.

The brainchild of Senior Research Consultant and Moderator Elizabeth Jarosz (pictured), QualTV reports are professionally filmed 7-10 minute videos featuring custom imagery, audio and visual effects. Each project is scripted, hosted, edited and produced by Ipsos' internal research team.

The resulting videos can be used in place of, or as a supplement to a written report.

'QualTV captures people in real life, making it easier for our clients to socialize and share the findings across their organization,' states Beth Harris, VP of Innovation with IUU. 'The story is the result and with that story told so well by Elizabeth, it truly makes for great and insightful viewing.'

For the first project, Jarosz and the QualTV team travelled the US interviewing working women and their families to find out how brands, household responsibilities, and reliance on technology play a role in their lives.

The resulting 'Voice of Working Women' is approximately 10 minutes in length and is available for viewing online at http://vimeo.com/22318582 .

Web site: www.ipsos-uu.com .