BigReach Unveils New Qual/Quant Insight Approach

In Canada, marketing services firm BigReach Learning has launched a solution combining panel surveys and one-on-one video interviews to deliver consumer insights, under the brand of FACESofCHANGE.

Toronto-based BigReach provides training and consulting in integrated communications and channel planning, digital strategy development and marketing performance analytics.

The firm says the qual/quant approach of FACESofCHANGE has been designed to 'challenge assumptions' and uncover 'hidden insights' about consumer attitudes and activities though the mix of video and statistics.

'The synthesis of two research methodologies allows us to challenge assumptions and dig deeper to uncover hidden insights marketers need to effectively engage consumers,' states the firm's President, Maura Hanley. 'And by video recording our interviews, we bring unique findings to life and tell compelling stories about what our insights mean for marketers.'

Web sites: www.bigreachlearning.com and www.facesofchange.tv .