Hall to Lead New Ninah Office in Aus

ZenithOptimedia has opened an Australian office for its global marketing effectiveness agency Ninah Consulting, and recruited former Synovate Aztec director Bryan Hall to lead the business.

Ninah analyses the effectiveness of marketing and sales activity using a variety of modeling techniques, combined with management consultancy and marketing savvy. As well as its new operations in Melbourne, the company also has offices in London, New York, Hong Kong and Mumbai.

Hall joins with nearly 20 years' data modelling and econometrics experience. For the past four years, he has worked for retail tracking specialist Synovate Aztec in Australia, most recently as Business Development Director - Advanced Analytics. Prior to this, he had a brief spell as Research Director at Key Research, following more than 11 years at IRI Infoscan, latterly as Analytic Insights Manager for the UK and Europe.

'Bryan Hall is someone that I have worked with previously in Europe over many years,' says Mike Campbell, MD of Ninah Consulting's London office. 'He is a hugely knowledgeable and capable marketing effectiveness consultant.'

Web site: www.ninah.com .