NORM Launches Swedish 'TalkToParents' Panel

Consumer agency NORM Market Research has launched the 'TalkToParents' panel, comprising more than 2,300 Swedish parents of children between the ages of nought and six.

NORM analyses shopper and consumer behavior in Sweden, Norway, Denmark and Finland, through both virtual shelf tests and traditional quant and qual research methods.

Alongside its new panel, NORM has launched a monthly omnibus, enabling smaller companies to ask questions on issues surrounding market potential, consumer preference and buyer behaviour.

The omnibus targets 500 Swedish parents who have at least one child aged 0-6, and NORM says its sample is representative geographically, with results combined with background variables.

Once opted in, Panelists can be invited to participate in online quant research, focus groups, in-home usage tests, in-depth interviews and daily diary studies.

'More and more of our clients are interested in understanding the buying preferences and behavior of Swedish Parents,' explains CEO Sophie Sandström. 'By providing a single source of panelists in this segment, data quality will improve and costs will be lowered for clients.'

Web site: www.norm.se .