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Socialblaze Analytics Assets Acquired
US agency MartinJay Digital has acquired the intellectual assets of Socialblaze, a Los Angeles-based developer of social media intelligence and analytics applications. Terms of the deal were not disclosed.
Socialblaze was launched in 2009 by Alex Kaminski and Cassie Rice, and offers a range of tools for social media monitoring, engagement and analytics, to help clients optimize their ROI from social media marketing.
MartinJay is based in metro Detroit, and specializes in integrated digital solutions, including strategy, design, development and analytics. The asset buy gives it all Socialblaze's patent rights, source code and associated domain names.
Ken Stock, MartinJay Digital's Executive Creative Director, says the acquisition enhances his firm's ability to help clients connect with customers via the social web, as well as 'the additional insight we need to create intelligent social strategies'.
Web sites: www.martinjaydigital.com and www.socialblaze.com .
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