Netvibes Upgrades Social Media Dashboards

In the US, the firm behind dashboard intelligence platform Netvibes has added 'adaptive social analytics' to its existing monitoring solution, adding the ability to analyze emerging trends in real time.

Netvibes introduced what it claims was the first personalized dashboard publishing platform for the web in 2005. For agencies and publishers, the firm's Premium Dashboards deliver brand observation rooms and user-personalized marketing campaigns.

The new 'Social Pack' has been added to enable users to gather and read content while simultaneously analyzing feedback in aggregate. The firm believes its system is the first platform that enables users to conduct monitoring and analysis side-by-side.

Social Pack features three modules: Social Corpus, to help users control exactly what sources to pull from; Adaptive Analytics, which offers a suite of live apps that allow the user to drill down to explore and analyze interconnected trends; and Persistent Watch, which offers automatic alerts sent to any mobile device in real time.

'Netvibes Social Pack is the first social analytics designed to follow the free flowing train of thought of today's brand managers and social media professionals, and automatically keep them updated - even when they're away or traveling,' states CEO Freddy Mini. 'Social Pack adds the world's most powerfully adaptive social analytics to our monitoring solution to make Netvibes the first complete monitoring and analytics platform. Now you can analyze what you monitor and monitor what you analyze.'

Web site: www.netvibes.com .