Luckie & Co. Buys Consumer Analyst Integrative Logic

In the US, marcoms firm Luckie & Company has acquired Integrative Logic (IL), which conducts analysis of consumer buying behavior. Terms of the deal were not disclosed.

Atlanta-based IL analyzes geodemographic, behavioral and sales data to create more targeted advertising, direct marketing, PR, digital and social media programs. By integrating data from a variety of sources its work helps determine how online marketing can drive consumers to specific transactional behaviors.

IL's Alabama-based team will now operate as a division of Luckie & Company, adding to the latter's existing 130 staff, and operations in Birmingham and San Antonio, as well as to associates in New York and Des Moines.

John Gardner (pictured), IL's co-founder, President and CEO, says he and his team are excited to become part of Luckie & Company.

'The science of data makes the art of marketing much more precise and potent,' he stated. 'By pairing our strengths with Luckie, we can help clients generate more demand for their products or services.'

Luckie & Company CEO Tom Luckie says the combination of IL's business intelligence expertise and his own firm's brand-building practice will offer both consumer and B2B brands a 'true market differentiator'.

Web sites: www.luckie.com and www.integrativelogic.com .