RPA Launches Smartphone App for Chinese Panellists

Tokyo-based online specialist Research Panel Asia (RPA) has launched a China-focused smartphone app, in a move to build a 'strong access channel' to smartphone users across the country.

RPA - which is a subsidiary of Japanese Internet service company EC Navi - provides research panels in China, Japan and South Korea. The China panel was launched in 2009 and now has more than 370,000 members across the country.

The new app, available for both Android and iPhones, has been developed to help Chinese panellists stay updated through their mobile devices, and can be used to access the latest survey information, take quick polls and receive rewards for survey participation.

Web site: www.researchpanelasia.com .