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mobileDNA Campaign Tool Launched
In the UK, mobile business and marketing solutions firm 2ergo has launched a campaign tool called mobileDNA, which provides access to a database of 10 million opt-in mobile phone users.
 2ergo combines technologies and professional services to help organisations develop and execute their mobile strategies. Its database contains information from users' mobile behaviour and transactions over the last 12 months, together with profiling information such as age, interests and location.
mobileDNA has been developed to help drive traffic, gain new intelligence about customer behaviour and measure response rates and reactions to specific offers.
Group MD John Stevens comments: 'Our mobile campaign package is a world first - marketers not only have access and insight into 10 million mobile phone users, but also the ability to set up targeted mobile campaigns extremely quickly. There's no requirement to invest in mobile infrastructure, meaning marketers feeling overwhelmed about getting their mobile strategy right now have an effective, expedient way of targeting prospective customers, and securing their long-term loyalty.'
Web site: www.2ergo.com .
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