Mintel Comperemedia Hires Insurance Specialist

In the US, competitive intelligence provider Mintel Comperemedia has appointed Gary Wooley as Director, Insurance Consulting.

Part of UK-based Mintel, Mintel Comperemedia is a searchable competitive database tracking direct mail, print advertising, and online banner advertising in the USA and Canada. Coverage in the insurance and financial services sectors including direct marketing targeted at consumers, small businesses and insurance agents.

Wooley joins with more than a decade of insurance industry and financial services experience, specializing in competitive intelligence research. Most recently, he was Manager at life insurance giant Jackson National Life, working in the Competitive Intelligence Unit. In previous analyst roles at the firm, he researched competitor products and companies, focusing on sales, market share, positioning and strategy.

Andrew Davidson, Senior VP at Mintel Comperemedia commented: 'Gary's appointment will bring a fresh perspective to the insurance landscape and boost Mintel Comperemedia's reputation as a leader in the insurance and financial services sector.'

Web site: www.comperemedia.com .