Connectiva App Tracks Mobile Usage

Software provider Connectiva Systems has launched suite of apps analysing data, content and app consumption across mobile portals and channels.

Connectiva develops solutions to help telecom firms improve operational effectiveness and increase overall profitability. The firm is headquartered in New York, with offices around the world.

The new Connectiva Mobile Analytics tool is part of the company's customer experience analytics platform. Key features are 'Premium Content Analyzer' - which helps market analysts understand subscriber consumption of data services; 'Mobile Web Analyzer' - tracking subscriber activity and preferences on the mobile Internet; and 'Mobile Application Analyzer' which provides monitoring and tracking of app downloads and online usage.

Chief Product and Marketing Officer Anandan Jayaraman comments: 'With smart phone proliferation and the explosion of data on mobile networks, enhanced customer and network intelligence has the potential to shape the future of both telecoms and ad industries. Connectiva Mobile Analytics is a unique offering that helps operators address growing needs to understand subscriber activity related to data services.'

Web site: www.connectivasystems.com .