Cloud Joins Evolution to Push Consumer Focus

In the US, healthcare specialist Evolution Marketing Research has appointed former GlaxoSmithKline researcher Blaine Cloud as Senior Director, in charge of its consumer research and consulting practice.

Founded in 2007, Evolution already has offices in North and South America, Europe, Asia and Australia. The firm provides qual and quant marketing research at all phases of the product lifecycle and across numerous therapeutic areas; along with brand-building strategic consultancy.

In May this year, Evolution reported an 11% increase in 2010 sales revenue to $12.5m, and launched new methodologies including 'Minimal Expectations Modeling' and 'Qualitative Pre-Conjoint Simulation'.

Cloud joins from medical marketing research firm Verilogue, where he has served as Director, Client Services for the past three years. Prior to this, he spent seven years at GlaxoSmithKline in a number of senior market research, brand management and global strategic marketing roles. He began his career at V2 Consulting, where his work focused on understanding the drivers of physician and patient behavior. He earned his doctorate in cognitive neuropsychology at Boston University.

In his new role, Cloud will be tasked with consulting and product development, including refining two existing patient-focused methodologies.

Evolution Principal Jim Cummings comments: 'Evolution understands the physiology behind our clients' products, and we talk to physicians well. While we've delivered solid results on the consumer side of the business, we've been less visible than we'd like. Dr Cloud's experience providing intelligence to power direct-to-consumer (DTC) campaigns and product-line extensions for major pharmaceutical brands will increase our capabilities and help us deliver richer insights to our customers.'

Web site: www.evolved-mr.com .