Holston to Lead Analytics at SymphonyIRI

In the US, CPG, retail and healthcare specialist SymphonyIRI has promoted Rob Holston as Executive Vice President, leading its Analytics practice in North America.

Holston, who has been with SymphonyIRI since 2009, will continue to report to John Freeland, President and CEO. Prior to joining the company, he was practice leader for Shopper Marketing at Deloitte Consulting. He also worked in the CRM/Marketing & Customer Strategy practice at Accenture and served as the Global Director of Shopper Marketing for The Coca-Cola Company.

Freeland said: 'Our analytics practice is central to consistently delivering differentiated value for our clients and, as such, continues to be a significant innovation and growth opportunity for our entire organization. Rob's superior leadership, ingenuity, passion, expertise and fortitude are just what we need to continue driving our analytics business forward.'

Web site: www.symphonyiri.com .