Grey and Eastern Link for Taiwanese Insights

WPP-owned ad agency network Grey Group has partnered with Eastern Advertising in Taiwan, to offer full service capabilities including market research, strategic planning, PR and a range of advertising and marketing options across the country.

Founded in 1958, Eastern is best known for its lifestyle marketing and shopper marketing communications campaigns, as well as its annual research study 'Eastern Integrated Consumer Profile' (E-ICP), which has examined the lifestyle, behaviour and media habits of consumers in Taiwan for the past 22 years.

Nirvik Singh (pictured), Chairman & CEO, Grey Group Asia Pacific, commented: 'Eastern Advertising is a highly respected pioneer in the industry with an unparalleled wealth of local knowledge and business know-how, as well as an immense understanding of Taiwanese consumers across categories. Combined with Grey Group's network strength, resources and expertise, I am confident our partnership will take both our agencies and clients to the next level of dynamic growth.'

Wen Lin Tsui Ching, Chairman, Eastern Advertising, says the alliance will widen her agency's vision and bring 'increased energy' to the Taiwan market.

Web sites: www.greygroupasiapacific.com and www.easternad.com.tw .