Tpoll Hires Ex-Harris Director to Develop Qual Offer

UK-based online specialist Tpoll has appointed former Harris Interactive youth research leader Stephen Mellor as Qualitative Director, with a remit to develop the agency's qual offering.

Established in 1999, London-based Tpoll offers online customer panels and market research using IT systems that are developed in-house. Last month, the firm launched an online focus group tool, Tqual Live, integrated with the company's Tqual Bulletin Board and community.

Mellor joins with fifteen years' qualitative experience gained at agencies including TNS and RDSi Research. Most recently he worked at Harris Interactive Europe, where he served as Head of the Youth and Kids practice for three years.

Tpoll CEO Mark Ursell comments: 'Stephen's experience and understanding of qualitative research will complement Tpoll's current strengths and enrich our offering. His skills will help Tpoll's growth with the addition of a qualitative overlay to our online research offer.'

Web site: www.tpoll.com .