Danish Audience Contract Extended
TNS Gallup, part of the Kantar Media network, has won a continuation of its contract to provide the currency for measurement of TV audiences in Denmark, taking it up to the end of 2015.
The award was made by the Danish TV audience measurements steering committee, which includes members from the Danish Broadcasting Corporation (DR), TV 2, Viasat, SBS, Discovery, Turner & MTV; and extends an original agreement covering five years from 2008 to 2012. The company - then TNS Gallup - also won a five-year contract for radio measurement for the same period.
Mette Lehrmann, Research Manager at TV2 and head of the TV-Meter steering committee, says key factors in the win were the high quality of the firm's measurement of actual television set viewing, and 'the assurance of a continuous supply of high quality figures', and adds that the partners now need to examine methodologies for multiple platform measurement, 'so that we will be quick to respond when more viewing of television is achieved via mobiles, tablets and PCs.'
TNS Gallup AD Frank Klausen, who heads up audience measurement services in Denmark, comments: 'I'm delighted that the steering committee has chosen to extend our contract, and I'm convinced that we can design and develop the techniques necessary for the future of TV audience measurement in Denmark together.'
TNS Gallup MD Henrik Hansen says the firm's services in Denmark benefit from a combination of a 'strong, international network and local, professional support.' Kantar Media is established in more than 50 countries and included subsidiaries Compete, Cymfony and SRDS.
Web site: www.kantarmedia-audiences.com .