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TNS Reputation Product Goes Digital
TNS has taken its TRI*M Reputation Manager product into the digital sphere, to help clients analyse online media and take appropriate action.
The firm says the TRI*M Digital Reputation Manager builds on its long heritage in stakeholder management research and corporate reputation benchmarking, defining the drivers of a client's digital reputation and recommending actions. The product screens social media and identifies prevalent themes and sentiments; gauges the impact of topics on corporate reputation and selects those that are key; and integrates with TNS' Digital Life study (www.discoverdigitallife.com ) to highlight the online behaviour of clients' target groups and help optimise engagement strategies.
Peter Pirner, Global Director Stakeholder Management, comments: 'Consumer engagement with social media has led to a massive change in the way companies need to manage their corporate reputation to maximise the opportunity to drive advocacy and supportive stakeholder behaviour.'
TNS is part of WPP's insight group Kantar - web sites at www.tnsglobal.com and www.kantar.com .
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