UK Medical Specialist to Cast Net Wider

Gloucestershire-based medical data collection specialist Gillian Kenny Associates (GKA) has branched into consumer and b2b research with the launch of a new company, Angelfish.

GKA, which launched a suite of qualitative online research tools early last year, has responded to customer demand to operate in these sectors and says it has been working with a small number of existing clients in the new areas for 'almost a year'.

Business Development Director Richard Stephens says the new business grew 'naturally and organically' out of the company's existing work with clients using its viewing facility, QED Studios in Birmingham.

The management team will consist of: Sophie Zadeh, MD; Lisa Boughton, Ops Director; and Stephens, all of whom will also continue in their existing roles with the parent company.

The new company is being soft launched and is currently recruiting for a 'Flexipanel' which Angelfish will maintain for 'multiple methodology' interviewing.

Web sites: www.gilliankenny.com and www.thisisangelfish.co.uk .